Before doing anything (in business), keep asking “WHY” until you get to the root reason for doing it.
If what you come up with is anything but
- increase revenue
- protect revenue
- reduce cost
don’t do it. It’s non-productive busy work.
April 02, 2009
Before doing anything (in business), keep asking “WHY” until you get to the root reason for doing it.
If what you come up with is anything but
don’t do it. It’s non-productive busy work.
We call that “popping the why stack” - http://www.mattblodgett.com/2009/01/pop-stack.html
Yeah I heard Ben Mabey mention it in his Mountain West Ruby talk, and realized it is just as applicable to business in general as it is in BDD. Just wanted to pop it out on the blog to help share the generalization with as many people as possible :)